Thu 4 Oct 2007
The Porsche is synonym with the automobiles. The founder started designing automobiles almost a century ago. Porsche is still going strong. They have four model which are Boxter, the 911 models, the cayenne SUV and the Carrera GT. If these vehicles are too pricey for you there are always watches, luggage and the tennis rackets which they give their name to.
The surviving member of the family still control the company and they are expanded their business in the field of consulting to people involved in the auto and furniture manufacturing, electronic and mechanical engineering and construction.
The biggest money loser in the automobile sector, they have transformed themselves into a profit making company. Porsche is always in the market with the new innovations, and despite the risks they have kept their heads out of the water and has increased their annual sales four times in a decade. The most recent entry from the Porsche is Boxter and Cayenne.
The key to their success is a long life cycle and the company manages to maintain that strategy.